Café Racer Concept

LIFE, THE SAYING GOES, is a journey, not a destination. Along the way, you discover your passions— which in turn beget inspiration, the wellspring of your life's accomplishments. What happens, though, when you take a lifetime's worth of passions and attempt to alchemize them into a single, focused inspiration? Can the entirety of a life be contained within one idea?
Indeed it can — if the idea (and life) are worthy.

The racer's Spartan aesthetic and embrace of aggressive styling makes him (and his bike) unique among men.

Shouldn't his timepiece be the same?
The Italian essence of café-racer style embodies this to perfection —
the jacket (dress or leather), shoes (never boots, thank you) and sunglasses cohering into a singular personal, unique, style, man atop machine, ready for the next curve in the road, the next café,
the next stage of the long journey.

And so the inspiration takes the form: the life all dream of but few lead.
Will you be bold enough to seize it?

Then the CT Scuderia Café Racer is the watch for you.